Berlin Business Office has the purpose of showcasing the capital's industry clusters, strategic advantages, talent, news & events, and coordinates. U.S. companies expanding to Berlin and Berlin companies expanding to the U.S. can find information about cost-free and confidential location advisory services. Berlin opened its office in 2019 and needed a website to be found by executives and entrepreneurs as a resource to make well-informed investment decisions.
Berlin Business Office captures the essence of Berlin in many of its design choices. It illustrates how Berlin stands out as an attractive destination for innovative and globally ambitious companies, investors and start-ups. Each page incorporates vibrant images of Berlin’s business, tech, science, and creative communities. Berlin's most famous landmark, Brandenburg Gate, a national symbol of peace and unity, is featured via video on the homepage.
Clean, contemporary fonts represent Berlin’s tech scene stylistically. Use of the color red – drawing from Berlin’s flag – evokes energy, strength, passion and determination. Word bubbles are a nod to starting new conversations and furthering equitable communications. Representing forward movement and advancement are the arrows placed in the website’s call to action buttons - Berlin is, after all, always on the move and reinventing itself!