Zeit: 17:30 Uhr - 20:00 Uhr
Ort: The Place Berlin, Charlottenstraße 2, 10969 Berlin
Veranstalter: SIBB e.V.
Forum Digitale Transformation / Forum Service Design & UX (Speakers: German & English)
How can digital products be scaled? This is the critical question for success in modern digital business – creating products that are sustainable, innovative, engaging and… scalable!
Which infrastructure and technologies are suitable for modern digital products?
How does design & usability need to adapt to changing customer behaviour when outgrowing a core user group?
With digital products that are scalable and properly designed from the beginning, expanding and serving a larger multi-user market will be easier. Non-scalable products could mean losing potential revenues though.
Software is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no cost. But if you think scalability is all about developing software, you are wrong. Digital Products go through different life cycle stages: they are created and launched based on users & customers needs, they develop, grow, become mature… and eventually they die as well.
Businesses need to define their digital products. For a restaurant this could be a delivery service platform, for a bank a mobile banking app, for a stationery shop – an online shop. Such products are often identified through distinct customer needs and developed based on technologies provided at the time of their creation. Thus some digital products have been existing around for many years and even decades…
How will improvement to these digital products be measured?
How can the scalability of digital products be influenced by:
1. Systems architecture
2. Organisational structure and implemented technology
3. UX-Design & Usability of the product
During this Forum Digital Transformation we will present: