Zeit: 17:00 Uhr - 21:00 Uhr
Ort: UNICORN.BERLIN, Brunnenstrasse 64, 13355 Berlin
Veranstalter: SIBB e.V. | E-Commerce Capitals
Trying to scale the ecommerce business is challenging for most enterprises.
Even if your company is growing organically, there are still many things you need to do to keep up.
Ecommerce performance can be one of the hardest verticals to scale. Selling a product online requires a good technology for order management & logistics, big data for regular collection and analysis of data about your business' health, your clients. Not to forget marketing – because even if people are buying your products today, you still need a solid marketing strategy. Selling online requires a strong digital presence, and efforts to convert prospects. Every year E-Commerce Berlin Expo brings new ideas to the world of E-Commerce.
This satellite event of the E-Commerce Berlin Expo 2018 is aimed at shaping ecommerce solutions, marketing visions and customer journey mapping. The speakers from E-Commerce Berlin Expo will help you to refine a project roadmap, turn insights into tangible ideas. They will also reveal how to avoid the pitfalls, as most businesses face the same issues when scaling up.
17:00 - Registration and Welcome Keynote of our host - UNICORN.BERLIN
17:15 - Marketing Strategy - Title TBA
IDEALO – Agnieszka Niemeier, Head of Performance Marketing
18:00 - Infrastructure & Systems – „When low system quality kill short Time to market”
UNITY GROUP – Grzegorz Sobczyk & Adam Pietrzak
As you have these problems it means that the technological debt of your application has become your problem!
How to manage the quality and technological debt in the development of e-commerce?
What to do when it concerns me? How to conduct the analysis and choose the right development scenario?
18:45 - Break
19:00 - Technology and Management – “What Wikipedia Can't Tell You About Scaling Up Ecommerce Projects”.
DINARYS, Timofey Yevgrashyn
Timofey will reveal ecommerce development pitfalls and problems in one-hour speech divided in three parts: